Markenzeichen wie Mercedes-Stern, Auto-Union-Ringe oder Continental-Signet sind heute allgegenwärtig. Hier wird ein Blick auf ihre Vorleben geworfen. Uwe Day schildert, wie bereits im Dritten Reich am Silberpfeil-Mythos gefeilt, gefilmt und geschrieben wurde: als Symbol für eine unbesiegbare deutsche Technik. Dabei verkörperten Rennfahrer wie Rudolf Caracciola oder Bernd Rosemeyer als Stoßtrupp der Motorisierung die Ambitionen des Regimes, am Durchbruch zur Massenmotorisierung zu arbeiten. Geschildert werden Rennveranstaltungen, die als gesellschaftliche Ereignisse das Publikum in ihren Bann zogen und den Nazis als Bühne dienten. Einblicke in die Propaganda-Maschinerie zeigen die Arbeit der PR-Abteilungen der Auto-Konzerne an der Schnittstellen zwischen Medien, Industrie und NS-Organisationen. Auch Propagandaformeln wie Deutsche Wertarbeit, die massenwirksam zeigen sollten, dass der Nationalsozialismus Arbeit und Brot schafft, werden untersucht.
From the visionary bestselling author of The Second World and How to Run the World comes a bracing and authoritative guide to a future shaped less by national borders than by global supply chains, a world in which the most connected powers-and people-will win. Connectivity is the most revolutionary force of the twenty-first century. Mankind is reengineering the planet, investing up to ten trillion dollars per year in transportation, energy, and communications infrastructure linking the world´s burgeoning megacities together. This has profound consequences for geopolitics, economics, demographics, the environment, and social identity. Connectivity, not geography, is our destiny. In Connectography, visionary strategist Parag Khanna travels from Ukraine to Iran, Mongolia to North Korea, Pakistan to Nigeria, and across the Arctic Circle and the South China Sea to explain the rapid and unprecedented changes affecting every part of the planet. He shows how militaries are deployed to protect supply chains as much as borders, and how nations are less at war over territory than engaged in tugs-of-war over pipelines, railways, shipping lanes, and Internet cables. The new arms race is to connect to the most markets-a race China is now winning, having launched a wave of infrastructure investments to unite Eurasia around its new Silk Roads. The United States can only regain ground by fusing with its neighbors into a super-continental North American Union of shared resources and prosperity. Connectography offers a unique and hopeful vision for the future. Khanna argues that new energy discoveries and technologies have eliminated the need for resource wars; ambitious transport corridors and power grids are unscrambling Africa´s fraught colonial borders; even the Arab world is evolving a more peaceful map as it builds resource and trade routes across its war-torn landscape. At the same time, thriving hubs such as Singapore and Dubai are injecting dynamism into young and heavily populated regions, cyber-communities empower commerce across vast distances, and the world´s ballooning financial assets are being wisely invested into building an inclusive global society. Beneath the chaos of a world that appears to be falling apart is a new foundation of connectivity pulling it together. Praise for Connectography ´´Incredible . . . With the world rapidly changing and urbanizing, [Khanna´s] proposals might be the best way to confront a radically different future.´´-The Washington Post ´´Clear and coherent . . . a well-researched account of how companies are weaving ever more complicated supply chains that pull the world together even as they squeeze out inefficiencies. . . . [He] has succeeded in demonstrating that the forces of globalization are winning.´´-Adrian Woolridge, The Wall Street Journal ´´Bold . . . With an eye for vivid details, Khanna has . . . produced an engaging geopolitical travelogue.´´-Foreign Affairs ´´For those who fear that the world is becoming too inward-looking, Connectography is a refreshing, optimistic vision.´´-The Economist ´´Connectivity has become a basic human right, and gives everyone on the planet the opportunity to provide for their family and contribute to our shared future. Connectography charts the future of this connected world.´´-Marc Andreessen, general partner, Andreessen Horowitz ´´Khanna´s scholarship and foresight are world-class. A must-read for the next president.´´-Chuck Hagel, former U.S. secretary of defense